Bright Prospects

Joblocator for Mercedes-Benz: Your Future With a Star


In Germany, there are 550 Mercedes-Benz dealerships with over 1,100 branches. Although the star on each roof unites these companies, they operate as independent entities. Employer branding and recruitment marketing are complex issues here: traditional hiring strategies such as listings on job boards and on the company's website (if it exists) tend to fail because they don't convey the brand well enough, don't stand out, and don't reach a wide enough audience. Finding car dealership jobs was difficult for candidates – the Mercedes-Benz brand, however, stands for easy elegance and their joblocator needed to reflect this message. To properly leverage the radiance of the famous star in the recruiting process, Mercedes-Benz created the Future with a Star platform (in German: “Zukunft mit Stern”). How to get a job at a car dealership? Simple: This shared job portal of Mercedes-Benz dealerships in Germany matches skilled workers with licensed dealers and fills vacancies and training positions. Groundbreaking as ever.

Sky’s the Limit

Synergies Through Cooperation


The Future with a Star job portal is the place to go for all Mercedes freaks and star hunters. The car manufacturer spared no expense and assembled an all-star team to build a premium platform for prospective candidates. As such, Knorke's supporting role once again delivered an Oscar-worthy performance. Joining forces with various agencies -- We call it stylish and moving things forward. All in the spirit of the star.

Stars and Starlets of SEO and SEA

Performance Marketing


Knorke was entrusted with the performance marketing for the Mercedes-Benz job portal “Future with a Star” and continues to provide consulting support for search engine and conversion optimization. As an experienced SEA and online marketing agency, we were able to flex our muscles and help the dealerships place their job ads with maximum visibility under the spotlight of the Mercedes-Benz brand.

Future With a Star

Knorke was entrusted with the performance marketing for the Mercedes-Benz job portal “Future with a Star” and continues to provide consulting support for search engine and conversion optimization. As an experienced SEA and online marketing agency, we were able to flex our muscles and help the dealerships place their job ads with maximum visibility under the spotlight of the Mercedes-Benz brand.

LeadagenturAnna Kante GmbHProgrammiererMediatack GmbHFoto/VideoFastlane Film GmbHJahr2021Websitezukunftmitstern.de