In Germany, there are 550 Mercedes-Benz dealerships with over 1,100 branches. Although the star on each roof unites these companies, they operate as independent entities. Employer branding and recruitment marketing are complex issues here: traditional hiring strategies such as listings on job boards and on the company's website (if it exists) tend to fail because they don't convey the brand well enough, don't stand out, and don't reach a wide enough audience. Finding car dealership jobs was difficult for candidates – the Mercedes-Benz brand, however, stands for easy elegance and their joblocator needed to reflect this message. To properly leverage the radiance of the famous star in the recruiting process, Mercedes-Benz created the Future with a Star platform (in German: “Zukunft mit Stern”). How to get a job at a car dealership? Simple: This shared job portal of Mercedes-Benz dealerships in Germany matches skilled workers with licensed dealers and fills vacancies and training positions. Groundbreaking as ever.