Efficient, Reliable, Exciting

New Event Booking Website for the Mercedes G-Class Experience

The G-Class Experience is no run-of-the-mill test drive. On an incredible 100,000 m2, Mercedes shows daring adrenaline junkies where the rubber meets the road. Take the wheel and tear across action-packed test tracks in the legendary car manufacturer's fiercest off-road vehicles. The G-Class Experience starts with the booking process on the new website. Mercedes approached us for the migration to Magento and a gripping and attractive user experience.

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G-Class booking

G-Class Experience Center

Modern Magento Online Shop

Elegant Mobile-First Shop for Mercedes

When building the new store with Magento 2, we focused on mobile-first and, of course, included an equally compelling desktop version. We reviewed and improved content, compressed data, and emphasized strict image optimization right from the start, including device-dependent image output. For coding, we stuck to the Write-Less-Do-More principle and applied state-of-the-art technologies for a fast and high-performing Magento online store.

Interactive Terrain Map, Transitions, and Parallax

The Booking Experience

Using parallax effects, smooth transitions, and an interactive map, we unlocked the G-Class Experience for the smartphone. Few clicks, an elegant and clean design, a customized icon set, and a wealth of stunning visuals deliver a pleasant, efficient, and stimulating user experience. The interactive map of the terrain brings visitors as close to the G-Class Experience Center as virtually possible.

Personalized Booking System on Magento 2

Shop the Experience

Mercedes was looking for a Magento 2 store to collect better user data and benefit from a modern e-commerce system. As a Magento agency, we didn’t have to be told twice and delivered a customized booking system to go with our Magento redesign. The booking form is compact, crisp, and user-friendly. Its message: Let’s GO!

G-Class Experience

The G-Class Experience is no run-of-the-mill test drive. On an incredible 100,000 m2, Mercedes shows daring adrenaline junkies where the rubber meets the road. Take the wheel and tear across action-packed test tracks in the legendary car manufacturer’s fiercest off-road vehicles. The G-Class Experience starts with the booking process on the new website. Mercedes approached us for the migration to Magento and a gripping and attractive user experience.

ClientAvantgarde GmbHIn the LineupAvantgarde GmbH, Oliver Schmoi, Christian Thiele, Pauline GusevaYear2020Websiteg-class-experience.com