G-Class Experience

In E-Commerce, Magento
Efficient, Reliable, Exciting

New Event Booking Website for the Mercedes G-Class Experience

The G-Class Experience is no run-of-the-mill test drive. On an incredible 100,000 m2, Mercedes shows daring adrenaline junkies where the rubber meets the road. Take the wheel and tear across action-packed test tracks in the legendary car manufacturer's fiercest off-road vehicles. The G-Class Experience starts with the booking process on the new website. Mercedes approached us for the migration to Magento and a gripping and attractive user experience.

Studioaufnahme einer schwarz glänzenden Mercedes-Benz G-Klasse mit bronzefarbenen Akzenten am Grill und den Felgen. Das Fahrzeug ist in einer Dreiviertelansicht vor weißem Hintergrund freigestellt.
Schwarzes Smartphone mitder Website von G-Class Experience Center auf dem Bildschirm mit leichter Reflexion in der oberen linken Ecke.
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Schwrazes frei gestelltes Smartphone mit der Website von G-Class Experience Center auf dem Bildschirm.
G-Class booking
Schwarzes Smartphone mit Ausschnitt der Website von G-Class Experience Center im Bereich Das G Base Ambiente.
G-Class Experience Center
Modern Magento Online Shop

Elegant Mobile-First Shop for Mercedes

When building the new store with Magento 2, we focused on mobile-first and, of course, included an equally compelling desktop version. We reviewed and improved content, compressed data, and emphasized strict image optimization right from the start, including device-dependent image output. For coding, we stuck to the Write-Less-Do-More principle and applied state-of-the-art technologies for a fast and high-performing Magento online store.

Animiertes schwarzes Smartphone mit der Website vom G-Class Experience Center auf dem Bildschirm.
Ein Smartphone zeigt die mobile Website des „G-Class Experience Center“. Der Text bewirbt Offroad-Fahrten mit technischen Highlights wie Steigungen bis zu 100 % und Schrägfahrten bis 35°. Ganz unten befinden sich auffällige Buttons mit den Aufschriften „Jetzt Center entdecken“ und „JETZT BUCHEN“.
Interactive Terrain Map, Transitions, and Parallax

The Booking Experience

Using parallax effects, smooth transitions, and an interactive map, we unlocked the G-Class Experience for the smartphone. Few clicks, an elegant and clean design, a customized icon set, and a wealth of stunning visuals deliver a pleasant, efficient, and stimulating user experience. The interactive map of the terrain brings visitors as close to the G-Class Experience Center as virtually possible.

Personalized Booking System on Magento 2

Shop the Experience

Mercedes was looking for a Magento 2 store to collect better user data and benefit from a modern e-commerce system. As a Magento agency, we didn’t have to be told twice and delivered a customized booking system to go with our Magento redesign. The booking form is compact, crisp, and user-friendly. Its message: Let’s GO!

Animierter Mac Bildschirm mit der Website von G-Class.

G-Class Experience

The G-Class Experience is no run-of-the-mill test drive. On an incredible 100,000 m2, Mercedes shows daring adrenaline junkies where the rubber meets the road. Take the wheel and tear across action-packed test tracks in the legendary car manufacturer’s fiercest off-road vehicles. The G-Class Experience starts with the booking process on the new website. Mercedes approached us for the migration to Magento and a gripping and attractive user experience.

ClientAvantgarde GmbHYear2020Websiteg-class-experience.com