Das Fire-Flow Logo in Schwarz und Weiß. Es zeigt ein stilisiertes, dreidimensional wirkendes Symbol aus ineinandergreifende F über dem Schriftzug

FIRE-FLOW™ – A shop migration with fire and flair

A hot brand needs a hot shop


When FIRE-FLOW™ Vertriebs- & Marketing GmbH knocked on our door, one thing was immediately clear: things were heating up, in the best possible way.

Germany and Austria's leading go-to distributor for Clipper lighters, with their laid-back attitude and genuine love for smoking and cannabis culture, fit our creative mindset like a glove.

For us, the mission was clear: We weren't just moving their shop to Shopware 6. We were building something new: fresh design, a system built to last, and tailored B2B solutions from top to bottom.

Sounds simple? Not quite. One look at the full spec sheet told us this job needed precision. Individual customer groups, tailored shipping solutions, a deep-dive statistics tool – FIRE-FLOW™ runs a tight operation, and the new shop had to match that standard.

Our goal? Move every function, every detail, every custom-built feature from Shopware 5 into the new setup. And optimize it all while we’re at it.

Drei Smartphones aus denen wie ein Kassenbon
Schwarzer Jaysafe in schwarzer Pappverpackung mit weißer Schrift darauf.  Davor liegend ein ausgepackter und aufgeschraubter Jaysafe.

Dialled in, down to the last detail

Fresh design and rock-solid tech – step by step


The first thing you notice: the completely reworked design. Cleaner, sharper, easier to navigate. That's the new FIRE-FLOW™ shop. But that was only the beginning. The real challenge sat in the highly specific features that make FIRE-FLOW™ tick day to day.
A complex tiered pricing system for different customer groups. Country-specific product access. A custom-coded statistics tool that reaches deep into the database. We moved all of it into the new environment.

And it didn't stop there: we wired up Pickware warehouse management, shipping software with hazardous goods handling, plus connections to Brevo, Datev, and the CDH ERP system. Seriously demanding setup. We nailed it.

High standards? No problem.

Quality assurance on another level


In B2B, trust is everything. A professional, high-performing shop is how you earn it. That's why we didn't just nail the technical migration – we put the FIRE-FLOW™ brand front and centre. From the modern look to an architecture with regular updates: the new shop, powered by Shopware 6 and our custom solutions, delivers on every front. FIRE-FLOW™ stays ahead for years to come. And us? We're fired up for whatever comes next.

Grauer aufgeklappter Laptop auf dem ein Smartphone liegt. Auf dem Laptopbildschrim sieht man die Website von Fireflow.

FIRE FLOW

When FIRE-FLOW™ Vertriebs- & Marketing GmbH knocked on our door, one thing was clear straight away: things were heating up, in the best possible way. Germany and Austria’s leading go-to distributor for Clipper lighters, with their laid-back attitude and genuine love for smoking and cannabis culture, fit our creative mindset like a glove.

ClientFIRE-FLOW™ Vertriebs- & Marketing GmbHYear2025Websitewww.fire-flow.eu