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Working hand in hand
SEO and SEA
High-performing SEM campaigns that build your reach for the long term – and grow with your business? Welcome to Knorke. We make SEO and SEA work as one – no silos, full impact. Whether you want to win locally or go global, we’re your flexible partner for Google Ads and Microsoft Ads. Our experts bring years of deep SEO and SEA know-how to level up your online presence.
We start with a detailed analysis of your site, audience, and traffic channels – then build a tailored SEO strategy that lifts your search visibility for the long run. At the same time, purpose-built SEA campaigns bring qualified traffic your way. Knorke brings the best of both worlds together: organic growth and paid reach. Our solutions are tailored to your market position and growth goals.
Springtime for your business
The right SEO strategy – and things start to bloom
A strong organic ranking is the perfect complement to paid campaigns – it builds trust with new customers and keeps delivering free traffic, day in, day out. Going all-in on paid traffic? That's a fast road to dependency and rising costs. Combining SEO and SEA creates a balanced, sustainable strategy that opens up real growth opportunities and keeps your business strong in the digital space for the long haul.
- Technical optimisation: improving load times, mobile-friendliness, and crawlability for rock-solid performance
- creating and optimising content that speaks to your audience and to search engines
- Keyword and competitor analysis: finding the best search terms and market opportunities for your brand
- Monitoring and reporting: keyword tracking and your own SEO dashboard with all key metrics, always at your fingertips
Clever and efficient
SEA gives you flexibility and control: we generate a steady, steerable stream of visitors and react to market shifts in real time. Paired with SEO, SEA really comes into its own: organic strategies build long-term growth while paid ads deliver instant results and valuable data for ongoing improvement.
SEA bietet Flexibilität und Kontrolle: Wir generieren einen steuerbaren Strom an Besuchern und können in Echtzeit auf Marktveränderungen reagieren. Im Zusammenspiel mit SEO entfaltet SEA sein volles Potenzial: Während organische Strategien für langfristiges Wachstum sorgen, liefert bezahlte Werbung sofortige Ergebnisse und wertvolle Daten für die kontinuierliche Verbesserung.
- Performance Max campaigns: full-spectrum Google Ads campaigns that make use of every available ad placement
- Keyword strategy: developing and maintaining a targeted keyword list for sharp relevance and minimal wastage
- Precision targeting: using AI, audience signals, and A/B testing to reach the right people and drive more conversions
- Campaign monitoring: custom Looker Studio dashboards that bring together data from across all your channels
Generative Engine Optimization
More visibility with AI SEO
The way we search for information is changing fast. As an experienced SEM agency, we also optimise your visibility for AI systems. AI SEO plays by different rules than classic SEO. Whatever gaps you have in that space, we’re on it. We sharpen both your structure and content, and build your authority in your field.
Track your success
Clarity all the way.
Privacy rules are tightening and cookie tracking is on the way out. We use server-side tracking to stay ahead of that. But our expertise runs deeper than collecting data. With Looker Studio, we build custom dashboards that pull data from all your key channels – ads, marketplaces, your online shop, and more – into one clear view.
- Conversion tracking: setting up and refining tracking systems with Google Analytics, Matomo, and Google BigQuery
- Conversion tracking: precise, privacy-compliant capture of user interactions, independent of cookie restrictions
- Looker Studio dashboards: a centralised view of KPIs across all channels for a complete picture – and solid recommendations for what to optimise next
Our SEM success stories
Multichannel marketing for a startup in the bedding industry
Cosyworld
- Google and Bing Ads campaigns
- Social media marketing
- Search engine optimisation
- Programmatic and traditional media buying
- Marketing and sales dashboard in Looker Studio
Shopping and search campaigns for a streetwear retailer
Fast Forward
- Google Ads campaigns
- Conversion rate optimisation
- Tracking and Shopware Looker Dashboard setup
- Social media ads
- AI-generated product descriptions for ads
Performance marketing for the Mercedes-Benz job board
Zukunft mit Stern
- Matomo tracking
- Consulting on SEO, conversion optimisation, and system architecture
Got questions?
Why SEM?
Because visibility wins
What does SEM stand for?
SEM stands for Search Engine Marketing – strategies to rank high on Google, Bing, and the rest. With AI search on the rise, SEM is only getting more important for top results
SEM, SEA, SEO – what's the difference?
SEM covers both SEA (Search Engine Advertising) and SEO (Search Engine Optimization). SEA is all about paid ad placements; SEO is about earning 'organic' rankings.
What are the benefits of SEM?
Reaching the right customers through search, with ad campaigns that grow with you. Marketing that works harder thanks to precise tracking and detailed web analysis.
Which SEM tools and platforms do you use?
We work with Google Ads, Bing Ads, and Programmatic Ads. Our SEO toolkit is a mix of Semrush, Ahrefs, SE Ranking, and of course all the Google tools.
Where do I start: SEO or SEA?
That depends on your business goals. SEO builds long-term success; SEA brings fast visibility. Our take: the best results come from combining both.
How do I measure the success of my SEM campaigns?
We track success with KPIs like click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
What makes a Google Ad a 'good' ad?
A Quality Score between 8 and 10 is excellent – it's based on expected click-through rate, landing page experience, and ad relevance.
How do you use my Google Ads budget?
We identify realistic opportunities with your budget and put it to work for the best results. Expect every euro to work harder, better visibility, and stronger conversion rates.
Do you run Bing Ads too?
Yes – we can run Bing Ads for you too. Depending on your audience, it can be a sharp and profitable move. We'll work out the right strategy for your business with you.
"We put our entire marketing in Knorke's hands. SEO, SEA, social media marketing, PR, and even TV advertising. Felix and his team always delivered and provided us with fabulous support during the launch and rebranding. "--- Bettenhans
Your SEM success starts here
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