{"id":61848,"date":"2020-05-08T10:44:27","date_gmt":"2020-05-08T08:44:27","guid":{"rendered":"https:\/\/knorke.de\/portfolio\/beyosa\/"},"modified":"2026-06-04T14:48:55","modified_gmt":"2026-06-04T12:48:55","slug":"beyosa","status":"publish","type":"portfolio","link":"https:\/\/knorke.de\/en\/cases\/beyosa\/","title":{"rendered":"beyosa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;157587&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">Briefing<\/span>[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; subheading=&#8221;beyosa wants everyone to get laid \u2013 individually, one by one. No uninspired garden variety one-size-fits-all BS, only genuinely inspired products. Their mattress and pillow configurators \u2013 texted by yours truly \u2013 accompany customers on their search for the right product to match their sleep type. Now, the zillionth mattress start-up needed a wide-awake communications strategy to crush the competition. That&#8217;s why they came to us.&#8221;]<span style=\"font-weight: 400;\">Sleep Tighter<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61944&#8243; caption=&#8221;yes&#8221; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;bottom-t-top&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; 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sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221;]Category View[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;61920&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221; image=&#8221;2689&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_transform=&#8221;capitalize&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221;]Product View[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Development&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;685097&#8243; text_color_type=&#8221;uncode-palette&#8221;]Heads of Content[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221;]<span style=\"font-weight: 400;\">Knorke Propaganda<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; 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overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;400379&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">Video Production<\/span>[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; subheading=&#8221;From customer reviews to product videos and video ad campaigns, we have completed numerous video projects in cooperation with our homies from saymyname (video) and Lobohouse (CGI). Instead of relying on professional models, we preferred to use real customers, employees, and raccoons to give the brand its personal touch.&#8221;]<span style=\"font-weight: 400;\">Keeping It Real<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61900&#8243; caption=&#8221;yes&#8221; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;bottom-t-top&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; media_width_pixel=&#8221;350&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Thanks&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-560797&#8243; isotope_mode=&#8221;cellsByRow&#8221; medias=&#8221;61004,61005,61006,61007,61008,61009&#8243; gutter_size=&#8221;1&#8243; media_items=&#8221;&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; images_size=&#8221;four-three&#8221; single_overlay_opacity=&#8221;50&#8243; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_icon=&#8221;fa fa-search&#8221; single_css_animation=&#8221;bottom-t-top&#8221; items=&#8221;e30=&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;889475&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">Social Media<\/span>[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; subheading=&#8221;In addition to traditional SEO and performance marketing, we have increasingly focused on social media and influencer marketing. By collaborating with influencers, incorporating employees as brand ambassadors, and providing personalized customer service, we&#8217;ve created a brand you can relate to \u2014 a brand that can be proud of its exceptionally high level of customer satisfaction.&#8221;]<span style=\"font-weight: 400;\">The Social Sleep Club<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61898&#8243; caption=&#8221;yes&#8221; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;bottom-t-top&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; media_width_pixel=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; 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text_transform=&#8221;capitalize&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221;]Influencer Cooperation[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;61886&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221; image=&#8221;2689&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; media_width_pixel=&#8221;150&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221;]Sleeping Tips[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; 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gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;171479&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">Out of Home<\/span>[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; subheading=&#8221;For all the sleepy Berliners close to nuzzling the early morning train tracks, we ran an OOH campaign near the beyosa showroom. Together with the legendary Yves Kr\u00e4mer we created a crisp text campaign with snappy slogans against falling asleep. Proper perky.&#8221;]<span style=\"font-weight: 400;\">Berlin&#8217;s Comfort Zone<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61880&#8243; caption=&#8221;yes&#8221; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;bottom-t-top&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; media_width_pixel=&#8221;230&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;61055&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;20&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Thanks&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-560797&#8243; isotope_mode=&#8221;cellsByRow&#8221; medias=&#8221;61876,61862,61870,61868,61860,61858&#8243; gutter_size=&#8221;1&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; images_size=&#8221;four-three&#8221; single_overlay_opacity=&#8221;50&#8243; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_icon=&#8221;fa fa-search&#8221; single_css_animation=&#8221;bottom-t-top&#8221; items=&#8221;e30=&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>beyosa wants everyone to get laid \u2013 individually, one by one. No uninspired garden variety one-size-fits-all BS, only genuinely inspired products. Their mattress and pillow configurators \u2013 texted by yours truly \u2013 accompany customers on their search for the right product to match their sleep type. Now, the zillionth mattress start-up needed a wide-awake communications strategy to crush the competition. 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