{"id":61767,"date":"2020-11-27T16:50:12","date_gmt":"2020-11-27T15:50:12","guid":{"rendered":"https:\/\/knorke.de\/portfolio\/thelatest\/"},"modified":"2026-08-27T12:48:09","modified_gmt":"2026-08-27T10:48:09","slug":"thelatest","status":"publish","type":"portfolio","link":"https:\/\/knorke.de\/en\/cases\/thelatest\/","title":{"rendered":"THE LATEST"},"content":{"rendered":"\n<div class=\"wp-block-group kb-feature kb-feature--top-100 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns kb-feature__row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column kb-feature__content kb-feature__content--centered is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading kb-eyebrow kb-eyebrow--gray\">The Magento Marketplace for Innovators<\/h4>\n\n\n\n<h2 class=\"wp-block-heading kb-feature__title\">THE LATEST<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-kb-accent\"\/>\n\n\n\n<p class=\"kb-feature__text wp-block-paragraph\">The experimental retail concept THE LATEST is shopping 2.0. In the offline store in Berlin, \u201cthe law of democracy\u201d prevails. None of the innovative, exclusive, and smart products are given special prominence. Instead, QR codes connect the real world with the digital world. In THE LATEST online shop, customers can find background information on the innovative items. It&#8217;s not about selling the same old junk, but about shopping as a unique, new, and forward-looking experience. We created a marketplace solution from Magento 2 for the company Avantgarde GmbH. The only catch with this awesome project: we only had eight weeks&#8230;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column kb-feature__image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/TheLatest-Image-01-500x500_1.jpg\" alt=\"Moderner Innenraum des \u201eThe Latest\u201c Concept Stores mit minimalistischen Verkaufstresen und punktueller Deckenbeleuchtung.\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group kb-divider-banner kb-divider-banner--full is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url('https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/TheLatest-Image-02-1325x545-1.jpg')\"><\/div>\n\n\n\n<div class=\"wp-block-group kb-feature kb-feature--top-100 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns kb-feature__row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column kb-feature__image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki5wzwi0.png\" alt=\"Ein schr\u00e4g gestelltes Smartphone zeigt die mobile Website von \u201eThe Latest\u201c. Abgebildet ist die Produktseite der \u201eICAROS Cloud\u201c mit einem Foto des runden Fitnessger\u00e4ts und dem Link \u201eJetzt entdecken\u201c.\" width=\"272\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column kb-feature__content kb-feature__content--centered is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading kb-eyebrow kb-eyebrow--gray\">Magento Shop: Express Version<\/h4>\n\n\n\n<h2 class=\"wp-block-heading kb-feature__title\">The Last Shall Be First!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-kb-accent\"\/>\n\n\n\n<p class=\"kb-feature__text wp-block-paragraph\">If you know anything about e-commerce, Magento, and merchandise management, you can imagine what it means to build a Magento 2 store, develop and integrate a custom module for the manufacturers within the Marketplace solution, connect inventory management, and, just when you think you&#8217;re done, rethink the whole concept because the legal department is on strike. Knorke accomplished this feat after a preparatory conception phase \u2014 not in 2 years, not in 6 months, but in 8 weeks \u2014 from offer to MVP. Don&#8217;t mention the coffee shop bill and the overtime balance\u2026 That&#8217;s when the brand name THE LATEST took on a whole new meaning.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group kb-divider-banner kb-divider-banner--full is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url('https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki62pcpi.jpeg')\"><\/div>\n\n\n\n<div class=\"wp-block-group kb-feature kb-feature--top-100 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns kb-feature__row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column kb-feature__content kb-feature__content--centered is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading kb-eyebrow kb-eyebrow--gray\">All for One and One for All<\/h4>\n\n\n\n<h2 class=\"wp-block-heading kb-feature__title\">The &#8220;Marketplace&#8221; Module<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-kb-accent\"\/>\n\n\n\n<p class=\"kb-feature__text wp-block-paragraph\">THE LATEST&#8217;s underlying principle is to create an off- and online platform for innovative and exclusive products. Therefore, the assortment of the online store is composed of products from very different manufacturers and suppliers. Each of these suppliers needs its own legal terms and conditions and imprint to operate on the platform. To address this issue, Knorke created a custom Magento module, which turns the Magento backend into somewhat of a marketplace. The order processing is automated, while the suppliers handle the shipping themselves.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column kb-feature__image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki62xqo9.png\" alt=\"Ein schr\u00e4g stehendes Tablet pr\u00e4sentiert die Produktseite des E-Bikes \u201eMATE X 750S\u201c auf der Website von \u201eThe Latest\u201c. Die Seite enth\u00e4lt Fotos des faltbaren Rads, eine Farbauswahl und einen Button mit der Aufschrift \u201eZum Hersteller\u201c. Darunter beginnt der Bereich f\u00fcr Produktinformationen.\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group kb-case-media has-kb-dark-bg is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns kb-feature__row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki5xdnww.png\" alt=\"Ein Laptop zeigt die Website &quot;The Latest&quot;. Im Fokus steht fas Fitnessger\u00e4t &quot;ICAROS Cloud&quot; mit dem Link jetzt entdecken. Am rechten Bildrand sind zus\u00e4tzlich ein rotes E-Bike und verschiedene Produkte in wei\u00dfen Flaschen abgebildet.\"\/><\/figure>\n\n\n\n<p class=\"kb-feature__caption wp-block-paragraph\">View of the Homepage<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki5xh1o9-Kopie.png\" alt=\"Ein Laptop zeigt die Unterseite &quot;DIE PRODUKTE&quot; der Website &quot;The Latest&quot;.\"\/><\/figure>\n\n\n\n<p class=\"kb-feature__caption wp-block-paragraph\">Category View<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki5xhgio-Kopie.png\" alt=\"Ein Laptop zeigt die Unterseite &quot;MATE X 750S&quot; der Website &quot;The Latest&quot;. Links das Fahrrad und rechts der beschreibende Text.\"\/><\/figure>\n\n\n\n<p class=\"kb-feature__caption wp-block-paragraph\">Product View<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group kb-feature kb-feature--top-100 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns kb-feature__row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column kb-feature__image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/knorke.de\/wp-content\/uploads\/2020\/11\/smartmockups_ki5xh1o9-Kopie.png\" alt=\"Ein Laptop zeigt die Unterseite &quot;DIE PRODUKTE&quot; der Website &quot;The Latest&quot;.\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column kb-feature__content kb-feature__content--centered is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading kb-eyebrow kb-eyebrow--gray\">A Well-Rounded Result<\/h4>\n\n\n\n<h2 class=\"wp-block-heading kb-feature__title\">Magento Integration With Inventory Management<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-kb-accent\"\/>\n\n\n\n<p class=\"kb-feature__text wp-block-paragraph\">To ensure smooth order processing and accounting and inventory management despite complex supplier relationships, we connected the merchandise management system Cegid directly to Magento. Because this integration took some serious brainpower, we called in the talented guys and gals from MSPos and Retail IT. The inventory integration in Magento was also part of the MVP, so it was up and running just in time for the launch of THE LATEST. We are mighty proud!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The experimental retail concept THE LATEST is shopping 2.0, with &#8220;the law of democracy&#8221; ruling in the offline store in Berlin. None of the novel, exclusive, and smart products are particularly emphasized. Instead, QR codes connect the real with the digital world. In THE LATEST online store, customers can find background information on the innovative items. It&#8217;s not about selling off the same old junk, but rather about reframing shopping as a unique, new, and progressive experience. Using Magento 2, we created a marketplace solution for the Avantgarde GmbH to run its business. The only catch with this awesome project: We only had 8 weeks to finish it.<\/p>\n","protected":false},"featured_media":61771,"menu_order":0,"template":"","portfolio_category":[214,211],"class_list":["post-61767","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-e-commerce","portfolio_category-magento"],"_links":{"self":[{"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/61767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":24,"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/61767\/revisions"}],"predecessor-version":[{"id":152952,"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/61767\/revisions\/152952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/media\/61771"}],"wp:attachment":[{"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/media?parent=61767"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/knorke.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=61767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}