{"id":61767,"date":"2020-11-27T16:50:12","date_gmt":"2020-11-27T15:50:12","guid":{"rendered":"https:\/\/knorke.de\/portfolio\/thelatest\/"},"modified":"2026-02-13T10:04:33","modified_gmt":"2026-02-13T09:04:33","slug":"thelatest","status":"publish","type":"portfolio","link":"https:\/\/knorke.de\/en\/cases\/thelatest\/","title":{"rendered":"THE LATEST"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;294453&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;31.1pxvvvv&#8221;]The Magento Marketplace for Innovators[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;100659&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;The experimental retail concept THE LATEST is shopping 2.0. In the offline store in Berlin, \u201cthe law of democracy\u201d prevails. None of the innovative, exclusive, and smart products are given special prominence. Instead, QR codes connect the real world with the digital world. In THE LATEST online shop, customers can find background information on the innovative items. It&#8217;s not about selling the same old junk, but about shopping as a unique, new, and forward-looking experience. We created a marketplace solution from Magento 2 for the company Avantgarde GmbH. The only catch with this awesome project: we only had eight weeks&#8230;<\/p>\n<p>Translated with DeepL.com (free version)&#8221; heading_custom_size=&#8221;44.79px&#8221;]THE LATEST[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61845&#8243; caption=&#8221;yes&#8221; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; media_width_pixel=&#8221;400&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;61517&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; mobile_height=&#8221;340&#8243; column_width_pixel=&#8221;2000&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Development&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61843&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; media_width_pixel=&#8221;200&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;115830&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;31.1px&#8221;]Magento Shop: Express Version[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; subheading=&#8221;If you know anything about e-commerce, Magento, and merchandise management, you can imagine what it means to build a Magento 2 store, develop and integrate a custom module for the manufacturers within the Marketplace solution, connect inventory management, and, just when you think you\u2019re done, rethink the whole concept because the legal department is on strike. Knorke accomplished this feat after a preparatory conception phase \u2014 not in 2 years, not in 6 months, but in 8 weeks \u2014 from offer to MVP. Don&#8217;t mention the coffee shop bill and the overtime balance\u2026 That&#8217;s when the brand name THE LATEST took on a whole new meaning.&#8221; uncode_shortcode_id=&#8221;870798&#8243; heading_custom_size=&#8221;44.79px&#8221;]<span style=\"font-weight: 400;\">The Last Shall Be First!<\/span>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;61527&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; mobile_height=&#8221;340&#8243; column_width_pixel=&#8221;2000&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;140866&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;31.1px&#8221;]All for One and One for All[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; subheading=&#8221;THE LATEST&#8217;s underlying principle is to create an off- and online platform for innovative and exclusive products. Therefore, the assortment of the online store is composed of products from very different manufacturers and suppliers. Each of these suppliers needs its own legal terms and conditions and imprint to operate on the platform. To address this issue, Knorke created a custom Magento module, which turns the Magento backend into somewhat of a marketplace. The order processing is automated, while the suppliers handle the shipping themselves.&#8221; uncode_shortcode_id=&#8221;699582&#8243; heading_custom_size=&#8221;44.79px&#8221;]The &#8220;Marketplace&#8221; Module[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61827&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; 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text_size=&#8221;h5&#8243; sub_reduced=&#8221;yes&#8221;]View of the Homepage[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;61835&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; image=&#8221;2689&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; sub_reduced=&#8221;yes&#8221;]Category View[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;61837&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; image=&#8221;2689&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_transform=&#8221;capitalize&#8221; sub_reduced=&#8221;yes&#8221;]Product View[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;61835&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; image=&#8221;2440&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;109772&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;31.1px&#8221;]A Well-Rounded Result[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-572041&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;900&#8243; text_space=&#8221;fontspace-781688&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; subheading=&#8221;To ensure smooth order processing and accounting and inventory management despite complex supplier relationships, we connected the merchandise management system Cegid directly to Magento. Because this integration took some serious brainpower, we called in the talented guys and gals from MSPos and Retail IT. The inventory integration in Magento was also part of the MVP, so it was up and running just in time for the launch of THE LATEST. We are mighty proud!&#8221; uncode_shortcode_id=&#8221;363277&#8243; heading_custom_size=&#8221;44.79px&#8221;]Magento Integration With Inventory Management[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The experimental retail concept THE LATEST is shopping 2.0, with &#8220;the law of democracy&#8221; ruling in the offline store in Berlin. None of the novel, exclusive, and smart products are particularly emphasized. Instead, QR codes connect the real with the digital world. In THE LATEST online store, customers can find background information on the innovative items. It&#8217;s not about selling off the same old junk, but rather about reframing shopping as a unique, new, and progressive experience. Using Magento 2, we created a marketplace solution for the Avantgarde GmbH to run its business. 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