Briefing

Sleep Tighter


beyosa wants everyone to get laid – individually, one by one. No uninspired garden variety one-size-fits-all BS, only genuinely inspired products. Their mattress and pillow configurators – texted by yours truly – accompany customers on their search for the right product to match their sleep type. Now, the zillionth mattress start-up needed a wide-awake communications strategy to crush the competition. That's why they came to us.

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Heads of Content

Knorke Propaganda


As the lead agency for Germany, we are responsible for the production of all content. We defined the brand across all channels and created a loose and authentic style. It allowed us to breathe life into the somewhat meaningless claim "be yourself“ (not ours, of course, hahaha). We created the imagery in collaboration with Thomas Schlorke. The result is a cozy and authentic brand experience across all touchpoints.

Video Production

Keeping It Real


From customer reviews to product videos and video ad campaigns, we have completed numerous video projects in cooperation with our homies from saymyname (video) and Lobohouse (CGI). Instead of relying on professional models, we preferred to use real customers, employees, and raccoons to give the brand its personal touch.

Social Media

The Social Sleep Club


In addition to traditional SEO and performance marketing, we have increasingly focused on social media and influencer marketing. By collaborating with influencers, incorporating employees as brand ambassadors, and providing personalized customer service, we've created a brand you can relate to — a brand that can be proud of its exceptionally high level of customer satisfaction.

Product Story
Influencer Cooperation
Sleeping Tips
Out of Home

Berlin's Comfort Zone


For all the sleepy Berliners close to nuzzling the early morning train tracks, we ran an OOH campaign near the beyosa showroom. Together with the legendary Yves Krämer we created a crisp text campaign with snappy slogans against falling asleep. Proper perky.

beyosa

beyosa wants everyone to get laid – individually, one by one. No uninspired garden variety one-size-fits-all BS, only genuinely inspired products. Their mattress and pillow configurators – texted by yours truly – accompany customers on their search for the right product to match their sleep type. Now, the zillionth mattress start-up needed a wide-awake communications strategy to crush the competition. That’s why they came to us.

KundeI.T.S Innovative Technologies for Sleeping GmbHFotografieThomas SchlorkeIllustrationRahel Süßkind